Six Facts about Conventional Customer Data Matching
Six Facts you absolutely must know about Conventional Customer Data Matching Processes
- Fact #1 - Customer Data is Never Perfect
- Fact #2 - There is no such thing as "Address Standardization"!
- Fact #3 - #DataGymnastics and #RegExHell Sucks
- Fact #4 - 'Conventional' Matching Algorithms - Here is what you need to know!
- Fact #5 - 'Conventional' MatchKeys and Matchcodes
- Fact #6 - 'Conventional' Matchkeys Lie